Don't start from scratch. Start with Surcoat.
Strategic brand identity design for startups and SMEs.
Let's bring your new brand to life
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We’ll create a unique and memorable logo that is the foundation of your brand's visual identity. Our process combines strategy with creativity design to deliver a logo that is both beautiful and meaningful.
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We design a comprehensive visual language for your brand. This includes the creation of a colour palette, typography and other graphic elements that ensure visual consistency and recall across all platforms.
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We’ll create a comprehensive manual that documents all aspects of your brand identity. This ensures that anyone working with your brand, internally or externally, maintains consistency in every application, from marketing materials to product packaging.
Our Services
Brand Strategy
Think of Brand Strategy as the master plan. Before we draw a single logo or pick a typeface, we dig deep into the "who, what, and why" of your business to ensure your brand actually fits. We’ll define your competition, find your philosophy and figure out how to go to market. Expect deep questions, a few "aha!" moments.Identity Design
If strategy is the plan, this is the outfit that makes everyone believe you can pull it off. This is where we take all that thinking and turn it into something people can actually see and touch. It’s not just about a pretty logo, it’s about building a visual language. Colours, typography, patterns and imagery. We’ll craft a look that feels undeniably you, distinguishing you from the noise and making sure your customers recognise you instantly, whether they see you on a billboard or a business card.“I was genuinely blown away when James put the concept preview in front of me.
To understand not just a business, but the person behind it, the brand values, and the message that needs to be communicated and then execute it so precisely is rare. He absolutely nailed it.
Exceptional insight, clarity, and creative thinking.”
- Mark Heneghan MNAEA, Bespoke Estate Agents
Hey, I’m James 👋. Designer and brand strategist.
I founded Surcoat to help businesses stand out with strategic brand identities that drive real growth. Not sure if your brand is working hard for your business?
Let’s Connect!
Contact us
Send us a message here or drop us an email, we’ll be in touch soon!
hello@surcoat.co.uk
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