About Us

About Us

Who We Are

Born in the South Downs and based in Chichester, West Sussex, we’re a new, specialist visual brand identity agency. We’ve taken our name from a knight's surcoat, it was their identifier on the battlefield in the same way that a businesses visual identity is in their market.

We build visual identities and a brand stories rooted in strategy that will get you seen and remembered, because every company deserves a brand that helps them grow.

Our Approach

We don’t just create logos and colour palettes. We delve deep into what makes your business unique. We’ll create a comprehensive brand strategy that acts as a blueprint for every future piece of creative that your business puts out.

Our process is collaborative and tailored to the unique challenges and opportunities of your business. We help you define your values, articulate your mission and develop a visual identity that not only looks great but also works hard for you.

Whether you're a startup looking to make your first impression or an established SME ready to grow, we’ll work with you to create a brand identity that is authentic, strategic and unforgettable.

Want to learn more?

  • "How he can take a concept and ethos of a business and describe this with a logo, colour schemes, design and even down to the font, is beyond incredible."

    Teia - El Matador

  • "To understand not just a business, but the person behind it, the brand values, and the message that needs to be communicated and then execute it so precisely is rare. He absolutely nailed it."

    Mark - Bespoke Estate Agents

  • "My only advice and something I wish I done differently was to just hand over my website straight away for him to work his magic"

    Teia - El Matador

Black and white portrait of a young man with short hair, wearing a white T-shirt, looking at the camera with a slight smile.

Founded by me, James 👋. I’m a designer and brand strategist.

I’ve spent the early part of my career in the Aerospace industry. I decided to start Surcoat because I genuinely believe that every business deserves a great brand identity that gives them a solid foundation to go to market with. Not sure if your brand is working hard for your business?

Let’s Connect!

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Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!